Monday, 27 February 2017

3rd Digipak Draft

We received further feedback from our 2nd Digipak draft. This was the conclusion: 

  • Our front cover photo was liked and disliked equally, which meant that it was a good idea to try out another photo to see if this would get more positive feedback. 
  • Everyone loved the inside cover, so we are going to leave this. 
  • Important to finish the product to get better overall feedback.



I decided to go with this photo as it was everyone's second favourite. This was what the front cover came out as:
This was a lot better as it was more slick and looked a lot better with the font. 

I then took the font from the front cover and wrote the song titles out with this to keep with the theme of the album cover. I then wrote my own 'rights' warning at the bottom; a common trait found on all albums: 2016 BEEZY recording production. Manufactured in London in BEEZY recording studios. 26 Berkley Square, W1 2SP. All rights reserved. Warning. Any attempted re selling of this CD is strictly prohibited by the federal government and is subject to federal prosecution. I also added the production company name in the corner 'BEEZY' and created our own font with TM at the end to show it is trademarked. I finally added the barcode, to make sure it looked professional. 

Finally, this was the CD page. We wanted to keep this simple to keep with the minimalistic theme of the Digipak, however ensure that the artist is constantly publicised. 
All these received very positive feedback, the only concern being that the CD page may be too simplistic.

2nd Digipak draft

After creating the first draft of the Digipak, we decided to get some feedback from our peers to try and develop it further.
Everyone seemed to like the black and white theme.
They liked the style of the photos.
The main concern was that there was not a huge amount of variety between the photos. They felt this would show in the inside covers of the CD. 
After receiving this, we decided to do another photo shoot, baring in mind the black and white theme as well as the concept of the photos. 
Here we had our artist dress topless with a leather jacket. This kept to the sexualised star image as well as gave an impression of her personality through the naked/raw look. We flicked water on her face [as seen in image] so the photos kept to that steamy/wet look. We emphasised this through slicking back her hair with water.

We took a lot of photos to ensure we had variety during the Digipak editing process. From this, it can be seen that we kept to a very similar theme to before, but just made her image slightly darker. This was successful for us as it furthered her star image. 

Then I began the editing process:

 This is the first attempt at the front cover. We wanted to keep the same font as we felt it was simplistic but professional and stood out. We also kept the parental advisory warning. We thought this photo might work because the smoke gives the dark impression to her character. The smoke also leads to the name of the artist, so the audience eyes will attract to it, which is important for new artists(like ours). 
I then needed to create the inner cover. We had always planned for this to be like a contact sheet, so I took this from a photography page and used Photoshop to edit our photos onto it. This is what I created: 
This gives the audience a further idea of what her character is like and the kind of artist she is.

The next thing to do, was get feedback and create the back and the CD page.