
Deciding on which media institution might distribute our thriller is an important decision to make as they are responsible for the marketing and arguable success of the film. Certain media institutions target certain areas of the film industry more than others. For example, Warp Films mainly produces and distributes dramas that are distinctively British made. This is another important factor when considering which company would decide to distribute our thriller as there are specific companies that distribute specific types of films. These companies normally drift towards a certain genre of film as a result of the recurring target audience they choose. Thriller, especially, has a very specific target audience as they are often very dark and not everyone enjoys them. Targeting an audience is arguably the main way to success for a film as the company is aware of how much money they are going to make from how prominent a specific target audience is. There is also the consideration of whether our film is made mainly to gain critical acclaim or to make money. For example, if Warp Films were to distribute our film, we would be more likely to become very successful when regarding awards and critical acclaim. However, if Warner Bros Pictures were to distribute our film we would be likely to make a lot of money.

Despite this, it could be argued that Warner Bros itself is a bit too commercial for our thriller and in reality only produces and distributes a handful of thrillers. As well as this, our thriller has no pre-sold elements which is a massive part of Warner Bros films.
However, the distribution and production company New Line Cinema is a branch off of Warner Bros and is responsible for the distribution of many thrillers. This would mean the company would be more likely to be interested in our thriller as it is their area of expertise. As well as this, there is also all the requirements, such as money, as the company is still part of the Warner Bros branch yet it is also an independent film company which means it is used to distributing films of a lower budget or less fame. This would be the ideal distributor for our thriller. An example of a successful thriller distributed by New Line Cinema is Seven.
No comments:
Post a Comment