Organisation

With only 2 weeks to go till the video, I felt it best to organise a meeting between the group :

This will help us to see where we are at with the dance, learning the lyrics and costume. It will also give us a chance to tell the artists what to expect on shoot day and what to bring. It is important to have this meeting to sort out any last minute problems that we might have before the shoot, before it is potentially too late. 

Animatic for Storyboard

This is the Animatic for our music video (Animatic: Animated storyboard put together with editing). We cut the animatic using Adobe Premiere in hope to achieve a close outline of what our music video will be like. 

The animatic helped us to understand what was missing from our music video and to also see how the video will potentially look all together. Personally, I felt that there were not enough of a range of shots and there needed to be more variety of the artist. We then decided to also potentially put the artist in front of the blinders on the day of the music video. On the real shoot, there will be far more wide shots and far more interesting perspectives of the dance, but this was hard to visualise as the dance has not been finalised yet. 

Feedback: 

• A technique to think about when it comes to shoot day/editing is letter boxing. When doing so we have been advised to record percentages of how much the screen is covered to make sure it is the same for the shots to follow. It keeps the professionalism of the video. 
• If we use letter boxing - there needs to be progression. It can't just appear in one part of the music video.
• We need to ensure that there is constant strobe throughout the video. Even if it is in small elements, otherwise it will look out of place. 

Social Media for Our Artist

To help promote Løva's 'Star image' and raise awareness of her, I made social media accounts to show what she had been doing that day and to make her simultaneously present and absent, linking to Richard Dyer's theory. I also made a Yahoo account to give fans a way to contact her. She most likely wouldn't have the time to reply or even read any of them but a reply every now and then would make her fans feel connected to her.
To start, I made an Instagram account where Løva can give details about her debut album and accompany this information with images taken on set, making her audience feel closer to her as they are aware of where she is and what she is doing. 

I then made a twitter account for Løva so that she can tell her audience how she is feeling or what is happening in her life, again making it seem to the audience that they know her really well.

On the right you can see that I made an Instagram account for our production company 'Beezy' as we can make links between the collaboration with Løva.

Over the course of the project, I regularly posted tweets for Løva to show that she is active and to keep her audience engaged.

To help increase the believability of her accounts, I followed well established artists or artists similar to Løva to make it seem as if she knows them or has worked with them before.

Despite not being able to get Løva's accounts 'official', she did gain some followers from the general public in a matter of days which proves that audiences are constantly looking for new interesting artists so that they can claim to be their 'number 1 fan' and can feel as if they have a more personal connection to the artist than anyone else.

Meeting with set designers

We had a meeting with the set designers to decide on whether our sets were appropriate and could be made.

The light corridor:
This had positive feedback. We decided to use LED strips and build them into the wall so that they would not stick out and look unprofessional. We chose to use these lights as we can have different colours and we can change the light speed and direction. This is helpful as it gives us more to work with on the day. We looked at whether the lights might be too heavy to build into the wall, but we came to the conclusion that it can be worked around.

The blinders:
This is the section for the dance. This was one of the easier ones as it was relatively easy to make as all it required was a large space with blinders. 

The DJ set:
This was the complex one. We wanted to have the DJ desk as a 360 degree mixing desk on perspex so that we could shine light through it and it would bounce off. However, the set designers said that it was hard for the perspex to hold up the mixing desks, and for the set to be big enough for 360 and for the light to properly bounce off. We came to the conclusion that we could have a 180 perspex mixing desk that would look as though it was 360 as it would only be half perspex and then half table. 

Shadow set: 
This was easy as we just wanted to bounce light off curtains to hit the artist's face in a shadow like manner. This was simplistic as all that was needed was black curtains and lights. 

Website inspiration

This is a perfect example of what we want our website homepage to potentially look like. We like the shadow capturing at certain angles as it is similar to what we have in our music video. It is important to remember to have correlations between the artist in the video and how they are portrayed in the website. However, there is the possibility that it might come across as slightly boring, which is not the image we want to give to our artist. 

This is a polar opposite example to the previous one. This is very animated and vibrant which we like as it makes the artist stand out. I also like the idea of having the cartoon drawing of the artist as it kind of proposes mystery. As well as this, I like the moving boarders at the side as it again attracts the audience as it is almost impossible to ignore. 

This is a third example of the website homepage we might potentially use. The black and white scheme is similar to our video which is important as we want to keep certain themes the same. I also like the abstract artwork as well as the artist as it stands out. 

In all the websites I have seen which are similar to our artist's image, they all seem to have recurring website layouts. 

Almost all of them seem to have a section that focuses on their videos. These often are their most popular ones or most recent so they can promote further.

They also all seem to have a section that focuses on merchandising. This is again so they can promote it and make more money. 

They also seem to all promote their social networking. In this particular example, AlunaGeorge is promoting Instagram. 

There is always a section focused on tour dates and links to where someone can buy them or Share them. 

Lastly, there will almost always be a promotion of their latest album or of their music. 

CD Cover Research

We have looked into different album covers which have a similar look to what we are going for. Above is a a photo of Sia and because she is standing facing her back to the audience it kind of brings a type of mysterious and closed off element to it. If we were going to go for a similar type of look, we would be able to have our artist be in the dark but she would look back and the Album Cover name or the artists name would play on the top or would be embedded around her. 

Below is Azealia Banks album cover and this could potentially be a possibility of the the actual image of the cover. Although, we would pick a different type of font as it doesn't fit with our artists image. 

Above is a very particular album cover which closes off the audience from direct contact with the artist. This could be a potential idea for our artist, as our music video is harsh and dark. 

Here are a couple more ideas:

Copyright

To ensure that we are allowed to use the song and publicise it on social media formats like YouTube, we emailed Universal Music to gain copyright on the song.