Organic Album Cover - Kendrick Lamar

Kendrick lamar is an American hip hop rapper from Compton, California. He has released several albums during his career so far and is arguably one of the most successful rappers of this decade. Through this we can come to the conclusion that he is an organic artist. This album cover furthers this as well as upholds the rapper image : 

• Seemingly taken on a polaroid - makes the album seem personal therefore having a meaning. Makes the artist seem genuine. 
• Family image - depicts Kendrick as a family man. Audience more likely to sympathise with the artist and have an emotional connection. 
• Handwritten title and artist name - Album appears to be home made. Furthers that the album is genuine as well as personal. Differs from the typical connotations of rappers, like obscene wealth - more relatable. 
• Black blocks over the eyes - upholds the 'cool' demeanour of Kendrick. Also furthers the message of Kendrick's work - racial equality - as appear to be hiding identity. 
• Focus on the child - Audience assumes this is the artist. Creates a personal relationship between the audience and artist as we are given an insight into his childhood. Furthers the meaning of the album.