Editing the final cut

As we now had all of our footage. It was time to edit the final cut. It was important to make sure that all the repetitive bits be removed and replaced with the new footage to have a slick and effective final cut. To ensure this, we watched through our performance cut and made note of all the places that need to be replaced by the new footage. Once we got started, it was slightly challenging as we did not have a clipboard on the shoot day as there was another shoot happening on location that needed it. This proved to be more challenging when matching up the lip sync with the music as we had to take our time to ensure it was accurate. 

From watching the performance cut, we realised we should probably slow down the beginning as there was not much build up. This was where we decided to put the beauty light set of Genny. It worked well as it was vibrant and strong, but also gave the audience a moment to establish who the artist is. 

However, whilst editing the beginning we came across some problems. We found that we did not get enough footage of Genny and this new set on the shoot day. This was because we were finding it hard to create a punchy opening that wasn't too repetitive as we had not been very creative with the shots. As well as this, several were out of focus as there was a problem with the exposure which we did not realise on shoot day. However, after a few days we managed to edit an opening that ticked the criteria, by bringing in the dance earlier than planned. 

The next bit which we needed to change was the middle. We received feedback from our peers who all said that the beginning was great as there was a really effective build up that keeps you intrigued, but then it suddenly slows down and loses pace during the middle of the song. We found that the best way to solve this was to add more dance. However, this also proved to not change much as it was missing pace still. We then came to the conclusion that the problem was the pace of our cuts. We spent a few hours re cutting and making the edit more fast and slick. This thankfully proved to solve the problem. 

Our teachers watched the video and gave us several different pieces of feedback. One was the opening and ending shot. This needed to be changed as we want the audience to feel intrigued from the moment they watch it till the last shot. Another was our choice of cutting on the dance shots. We were told to change them so that the shot would cut before they finished their movement. Lastly, they said that we needed to make sure that all our shots of Genny were in focus as there were some that looked as though they were out of focus and not on purpose. 

As we had spent so much time on the edit this week, we found it was best to leave it till Monday and finish the edit then.