Whilst waiting to film the next part of our shoot, we decided to work on the website for our campaign. After discussing, we decided to come up with the idea of 'LOVA' as the name. As we took inspiration from Yolandi Visser for our artist, we thought of looking at Swedish names. There were several options but we felt LOVA was the best suited to our artist.
We then proceeded to think of a logo for her name that could stand out. I did some research and stumbled across the artist 'MO' who played with the symbol through the 'O.' I thought this was very effective as it was recognisable and the artist MO was very similar to the image we wanted to create for our artist. This was the logo we came up with:
We felt that the font 'Raleway' was best studied to this logo as well as it was professional and slick.
When you first enter the website, this white box will appear. It will have the producer logo (for the time being Hurtwood Film Academy's logo) and the artist's name. The name will appear from left to right as we felt this looked more professional than just appearing. Behind the white box, our music video will play. This will be visually stimulating for the audience and keep them enticed. This may change however after we have done the photoshoot for our artist for the Digipak and potentially the website.
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