Here is a comparison between our performance cut and our final cut. There are several differences that can be seen between the two.
- The beginning in the final cut has been made a lot slower. This is to allow the audience to be introduced to the artist and have a feel for her character. As well as this, it also allows for a more impacted build up as the song progresses. After receiving feedback, we were also told that slowing the beginning down might be more effective as it was quite fast paced.
- The colouring of the video has been altered. This is because we wanted to make the video more professional by slicking the shots up. We played around with contrast, brightness, saturation and more.
- We spent a lot more time focusing on cutting the shots on the beat instead of on the lyrics. This was better as our song was very fast paced and it worked better by cutting on the beat.
- There was a section in the middle that cut to black on a certain beat. After receiving feedback, we decided to change this. We replaced the black shot with a moving shot so that we still had the same effect, but it still maintained the pace of the song.
- Finally, we were able to add in the dance element and the other lip sync which we had not been able to do as a result of the power cuts. Through editing we can see that the dance and other lip sync became crucial in maintaining the theme, concept and audience interested throughout. The dance was particularly effective as it showed both the story of the song as well as added something extra to the video.
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