Lova's target audience would fall under the category of being 16-25 year old females and males, this is because her music opens up and can relate to some problems that people could have that age and it lets them get away. Most of this generation would like her music due to the fact that it has a club like aspect to it and allows people to immerse themselves in that type of atmosphere. My group and I have discussed and feel that the video focuses on the aspect of the male gaze because she is being sexualized in the video as well as has a beautifying look that appeals for female audiences. This could be used for both genders as females might want to aspire to look like her.
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